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Bridging Physical
and Online Worlds

Omni-channel retailing gives the customer what he or she wants – an integrated experience available across shopping channels, including mobile devices, computers, physical stores, television and catalogs.

It's still new – and it’s more global – with global supply chains, best practices and retailers pursuing new customers in emerging markets. At the same time, even as global mobile and internet usage spreads, consumer attitudes and expectations, as well as physical and digital infrastructure, will ensure retail remains in many ways a local game.

Paradigm Shift

Global online retailing has increased by at least 18% per year in the last three years (Euromonitor).


Case in Point: Mobile Store in Bus Shelters

Walmart Canada and Procter & Gamble launched a mobile store allowing Torontonians waiting in bus shelters...

Paradigm Shift

Staggering Online Growth

Source: Cushman & Wakefield Research,
Forrester Research


Case in Point: Mobile Store in Bus Shelters
Watch

Trends to Watch
Matt Winn

Goodbye Old Style Retail
John Strachan

Focus on Asia
James Hawkey

Trends & Forecasts


Retailers will continue moving into downtown locations to tap into the new urban customer, while also entering new emerging markets.


An integrated physical and internet presence is needed to compete in the new omni-channel environment.


Some retailers will reduce their footprints through increased efficiencies in distribution channels.

 

Related Downloads
Trends & Forecasts

 

Related Downloads
Case Studies





Entering New Frontiers

At least 1.3 billion people are expected to join the middle class within the next 10 years, and income growth across both mature and emerging economies will also create more consumers.

Entering New Frontiers


1.3 Billion New Customers (2010–2020)

Source: Bain & Company
* Middle class defined as having disposable personal income > $5,000 US



Income Growth Gives Rise to
New Consumers (forecast change 2010–2020)


Source: Cushman & Wakefield Research, World Bank


Relentless Force

There are now 2.4 billion internet users around the world, and the total continues to grow apace. China leads the U.S. in mobile & internet time spent vs. TV (China @ 55% vs. 38% in the U.S.).


Flexibility Necessary

With mobile POS or self-service developing at different speeds in different countries and sectors, flexibility supports differences...

Relentless Force

Flexibility Necessary